Unify or Gusto: an honest read.
Gusto is a good product. They've made payroll more accessible for millions of small businesses. The real question isn't which is better — it's whether you want self-service software, or a local partner who handles the details for you.
Two different companies. Two different customers.
Gusto is a self-service platform — clean software, transparent pricing, and you do most of the work. Unify is full-service — we handle the details, answer the phone, and bring Colorado expertise to your specific situation. Both are solid; the right answer depends on how much you want to do yourself.
When self-service hits its limits
Head to head
Seven things to compare when you're evaluating payroll providers.
Which one fits you?
An honest read on when each company makes sense.
Want clean software and you'll handle the rest
- Prefer managing payroll yourself with minimal hand-holding
- Have simple payroll with a small team
- Want the lowest possible starting price
- Are comfortable troubleshooting via help articles
- Don't need Colorado-specific compliance expertise
Want a local partner, not just a tool
- Want someone to handle the details so you can run your business
- Value being able to call and talk to a real person
- Need Colorado expertise: FAMLI, COMPS, state taxes
- Have complexity: tips, multiple locations, job costing
- Prefer investing in a relationship over just buying software
Our honest take.
Gusto is a good product. They've made payroll more accessible for millions of small businesses. We built Unify for businesses who want more support, more expertise, more partner and less tool. If that's you, we'd love to talk.
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